In celebration of nostalgic Australian Summers, Afends launches the Women’s Season 4 capsule collection with designs inspired by the laid back, free spirited sentiment of yesteryear. The collection includes a selection of iconic Afends designs- the trusty Tennis Playsuit, Beat Tyler Denim Shorts and the Onyx Overalls all make a comeback in new Summer colours and textures.
The retro Summer vibe also resonates in the campaign and video that supports the launch. The campaign stars ultimate Afends girl Taylor LaShae- she’s strong, bright, bubbly and a ball of fun. We flew the LA based model to our little coastal hometown of Byron Bay to show her how we celebrate Summer- lazy days down at the beach and enjoying the sunshine.
The collection features beach-friendly key pieces such as the Tennis Playsuit in Blush, the perfect beach no-fuss outfit. Chuck it on, grab your towel and bikini and you’re ready to roll. Ribbed styles also take a stand with the Stripe Tube Tank in a vintage inspired stripe in hues of maroon, brown, and cream. The Lola Dress with its ribbed, fitted design and midi-length is flattering yet easy wear. An Afends favourite, the Onyx Overalls makes a comeback in retro pink. Cut to a classic, loose-fitting silhouette, they've stood the test of time and are now available in a range of vintage washes & fabrics. Then there is the Beat Tyler Shorts, our favourite go-to denim piece. Featuring a relaxed mid rise fit and raw hem, you'll wear these bad boys everywhere. Available in Stone Black, Stone Blue, Vintage Blue and now in White.
The Afends Women’s Season 4 capsule collection featuring Taylor LaShae is available now at Afends concept stores, select global stockists and at afends.com. Check out the campaign shoot and video to see what went down when Taylor visited Byron Bay...
Model: Taylor Lashae @taylorlashae
Photography: Alice Wint @shecriedwolf
Film: Jaen Collective @jaencollective
Music: Paracosm by Seaside @seasidetheband